On a journey to finding purpose and help you do the same.
I’ve quit comfort, taken risks, and started from scratch — not because I have it all figured out, but because I’m willing to try. I believe we all have something powerful inside us — and I’m here to document my journey of unlocking it. Through stories, experiments, and honest content, I hope to inspire you to chase what sets your soul on fire too




Join the Creator Community

How Notion Uses Social Media to Build a Global Brand Without Ads
Most SaaS brands treat social media like a notice board for product updates or polished ads. Notion flipped...

Archetypes of Brand Social Media Strategies (With Examples)
Why does Rolex barely post on Instagram while Duolingo spams your TikTok feed daily? Both brands are...

You can't create Luck! But You can improve your chances of finding it
I never believed in “Luck” when it came to success. I thought hard work was the only path...

How does Starbucks create the perfect "Third Place"?
The idea of the third place is a social environment that extends beyond home (the first place) and work...

I did a Brand study on Coca-Cola and found out how they became a multi-billion dollar brand.
1. Timeless Visual Identity (Brand Logo):-The iconic red background and white flowing letters have created...

Why Small Brands Struggle with Influencer Marketing?
Small brands always struggle with influencer marketing. I’ve seen this firsthand.Finding the right influencer...

Take 100% responsibility for everything that you experience in your life
- Jack Canfield