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Why does Rolex barely post on Instagram while Duolingo spams your TikTok feed daily? Both brands are hugely successful, but their social media strategies couldn’t be more different. That’s because there’s no single formula for success on social. A brand’s approach depends on its positioning, audience, resources, and goals. Some post every day with casual […]

I never believed in “Luck” when it came to success. I thought hard work was the only path to achieving anything meaningful. But as time passed, I realized there’s a factor called “Luck”—being in the right place at the right time. Even billionaires like Mark Cuban admit that luck plays a role in becoming truly

The idea of the third place is a social environment that extends beyond home (the first place) and work (the second place). This is how they created a perfect third place. 1. Social Gathering Space:The stores are more than just spots to grab your coffee. They’re designed to be spaces where people can gather, meet

1. Timeless Visual Identity (Brand Logo):-The iconic red background and white flowing letters have created a globally recognized visual anthem. 2. Emotional Bonding Campaigns (Emotional Ad campaigns):-Initiatives like “Share a Coke” personalized bottles fostered emotional connections, turning a simple drink into a shared celebration. 3. Diverse Demographic Appeal (Target Audience):-Tailoring marketing to diverse demographics, evident

Small brands always struggle with influencer marketing. I’ve seen this firsthand.Finding the right influencer who fits your brand and your budget isn’t easy. Especially when you’re: – Not backed by huge agency budgets – Unsure who’s genuinely worth paying – And can’t risk spending dollars ($) without real results Most small brands end up working