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Honest truth? Most businesses and creators don’t need a million followers. In fact, I don’t even think you need 100k What you actually need is Super Fans. I’m not talking about people who just likes your content and forgets about it or who you are. I mean people who actually resonate with who you are. […]

I recently heard this saying from Naval Ravikant You’re young and grinding to make a lot of money, and when you’re finally wealthy, you’ll realize it wasn’t what you were seeking in the first place. So right now, I’m in a torn place.  Should I chase more money? Should I travel the world and explore

Most SaaS brands treat social media like a notice board for product updates or polished ads. Notion flipped that playbook. They didn’t just promote their tool. They built a culture around it. And if you scroll through their social media, it’s obvious why people feel more connected to Notion than to most other apps. Let’s

Why does Rolex barely post on Instagram while Duolingo spams your TikTok feed daily? Both brands are hugely successful, but their social media strategies couldn’t be more different. That’s because there’s no single formula for success on social. A brand’s approach depends on its positioning, audience, resources, and goals. Some post every day with casual

I never believed in “Luck” when it came to success. I thought hard work was the only path to achieving anything meaningful. But as time passed, I realized there’s a factor called “Luck”—being in the right place at the right time. Even billionaires like Mark Cuban admit that luck plays a role in becoming truly

The idea of the third place is a social environment that extends beyond home (the first place) and work (the second place). This is how they created a perfect third place. 1. Social Gathering Space:The stores are more than just spots to grab your coffee. They’re designed to be spaces where people can gather, meet

1. Timeless Visual Identity (Brand Logo):-The iconic red background and white flowing letters have created a globally recognized visual anthem. 2. Emotional Bonding Campaigns (Emotional Ad campaigns):-Initiatives like “Share a Coke” personalized bottles fostered emotional connections, turning a simple drink into a shared celebration. 3. Diverse Demographic Appeal (Target Audience):-Tailoring marketing to diverse demographics, evident

Small brands always struggle with influencer marketing. I’ve seen this firsthand.Finding the right influencer who fits your brand and your budget isn’t easy. Especially when you’re: – Not backed by huge agency budgets – Unsure who’s genuinely worth paying – And can’t risk spending dollars ($) without real results Most small brands end up working