LiveLaw
Marketing & Growth Strategist | Social Media Lead
I helped lead the digital growth of LiveLaw, one of India’s top legal media brands.
In just over a year:
Instagram grew to 877K followers
LinkedIn to 333K
YouTube crossed 100K subs
And our paid campaigns delivered 28.2x ROI
But numbers don’t tell the full story.
What matters is how we made it happen.
The Challenge
Legal content isn’t “viral.” It’s complex, niche, and needs trust.
Most people don’t follow legal news—so we had to earn attention with content that was:
Fast but credible
Engaging but respectful
Useful but brand-safe
When I joined, teams were doing great work—but not growing together. Strategy, storytelling, and systems were missing.
What I Did
Built a content strategy that made people stop, engage, and share
Aligned teams (writers, editors, motion designers) under one growth vision
Introduced marketing thinking inside a newsroom-style team
Ran campaigns that balanced reach, brand, and results
Made performance visible, so every post had purpose
Growth Highlights
| Platform | Growth Snapshot |
|---|---|
| +367K → 877K followers | |
| +65.6K new followers | |
| YouTube | 100K+ subs in one year |
| Paid Ads | 1,115 sales at 28.2x ROI |
We didn’t just grow. We built a system that scaled with clarity.
What I Bring
Content meets conversion: I know what hooks people and what drives clicks
Creative + Strategic: From post ideas to campaign strategy
Leadership that aligns teams: I keep things moving, without losing the brand voice
Long-term thinking: I don’t chase hacks. I build momentum.
Who I Work Best With
Founders, media brands, or teams that:
Want growth that feels aligned
Care about voice as much as results
Are ready to scale content across platforms
Let’s Connect
If you’re building something meaningful and need someone to help grow your brand across digital—let’s talk.